First American Financial Corp. expands Valley regional hub – Phoenix Business Journal – Phoenix Business Journal

Endpoint, a California-based digital title and escrow company that’s building a regional hub in Phoenix, just received a $40 million capital infusion to continue its expansion.
In November 2019, Santa Ana, California-based First American Financial Corp. (NYSE: FAF) launched Endpoint, based in El Segundo, as a stand-alone digital real estate platform. At the time, First American invested $30 million to launch the digital real estate platform.
Now, First American has kicked in another $40 million to drive Endpoint’s growth into other markets, using its Phoenix offices as an operation hub to expand to other markets, said Blaine Light, head of expansion for Endpoint.
“We’re going into northern California next and we’re planning to go to Dallas,” Light said. “The Arizona hub will be the backbone to help support that growth.”
Endpoint currently employs 13 people at its 4,600-square-foot office in Phoenix, but has plans to add another 20 over the next 12 to 18 months, including escrow officers, escrow assistants, operations managers, title officers and a sales team.
“As we think of today’s world and everything going on with Covid-19, the need for a digital experience has been so enhanced,” said Light, adding that he refinanced his own home using Endpoint’s digital app.
“It was such a great experience,” he said. “On my phone, I could see every part of the transaction; every milestone and I never left my home. You can do ernest money deposit through the app.”
While a mobile notary came to his house for the signing of the documents, Light said he’s looking into offering remote online notaries so the entire process is completely digital.
“Today’s homebuyers and sellers live and work and play in a digital, online environment,” he said. “This type of digital closing experience is exactly what they love.”
Jim Belfiore, founder of Phoenix-based Belfiore Real Estate Consulting, said Endpoint will continue to move the home transaction experience forward virtually.
“We’ve seen U.S. homebuilders innovate throughout most of this year, providing virtual viewings and sales,” Belfiore said. “Endpoint’s technology is likely to be similarly embraced. I would expect others in the industry to follow.”
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